“Lumen Field represents more than just a name change; it represents our growing partnership with the Seattle Seahawks and our shared vision of using data and technology to further human progress and produce winning outcomes on and off the field,” said Shaun Andrews, chief marketing officer, Lumen. “Lumen Field is a symbol of Seattle’s passionate fans, and we are proud to be associated with this iconic venue. Lumen is dedicated to delivering amazing experiences for our clients, and we are committed to the success and support of the Seattle community.”
Originally known as Seahawks Stadium when it opened in 2002, the current naming rights agreement began in 2004 as the stadium was named Qwest Field. It was renamed CenturyLink Field in 2011 following CenturyLink’s acquisition of Qwest Communications.
In 2017, a new agreement extended the naming rights through the 2033 season. The rebrand to Lumen Field is covered under the existing naming rights agreement and includes the stadium’s multi-purpose event center, which will now be known as the Lumen Field Event Center.
In-stadium signage replacement is currently in the early stages, with a goal for all new internal and external branding to be completed in the coming months and before the start of the 2021 Seahawks season.
The Lumen Field stadium complex includes Lumen Field and the 325,000-square-foot Lumen Field Event Center, and WaMu Theater. The stadium, which opened in 2002, is home to the NFL’s Seattle Seahawks and MLS’ Seattle Sounders.
In addition, Lumen Field and Event Center typically hosts more than 300 event days per year which attract more than 2.4 million attendees annually.
When the Seahawks played the Arizona Cardinals less than four weeks ago, it was a low point for a pass rush that hasn’t had a lot of high points over the past two seasons.
Arizona quarterback Kyler Murray attempted 48 passes in that game. The Seahawks didn’t sack him once. In fact, they didn’t even register a single QB hit. And considering the Cardinals won late in overtime, the presence of even a little bit of a pass rush could have made all the difference for Seattle.